Wednesday, 25 July 2012

Corporate Stationery: How to make the best of it

Corporate stationery is used for both internal and external communications. Today, it is considered as one of the major elements in establishing a brand’s corporate identity. Creating business stationery that is unlike the rest is crucial because that will help you differentiate your brand as well as communicate with your customers, associates and partners.

What is Corporate Stationery?

Corporate stationery typically includes notepads, letterheads, notebooks, envelopes, brochures and more. These are the bare essentials; however you can extend it to include promotional items, corporate gifts items and corporate giveaways like designer notebooks, designer coffee mugs, promotional postcards, promotional posters etc.
Expensive doesn’t necessarily mean good. So, your stationery may be inexpensive but it should not compromise in terms of design and quality. The information should be presented in clear and crisp terms. It should be business-like in appearance and should have some relevance with your brand. First impressions can make or break the deal, so it is important to leave a positive image in the minds of the audience.
What makes corporate stationery unique?

When we talk about unique corporate stationery, it simply means to take the unbeaten path and move away from the traditional black and white. Try something different. Think out of the box. Keep it simple and basic. You can use beautiful graphics and colours to enliven the design. The idea is to appeal to the people.

Why should you hire a corporate stationery design company?
As we have already mentioned, the stationery you are going to create for your organization must be exclusive. Avoid using excess colours and graphics. However, it is best to allow professionals bring in their experience. Before you pick the stationery design company, research the market. You will find a host of such agencies, but make sure you check out their work thoroughly before you hire them.

Showcase of some of the best examples of corporate stationeries

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